Consumer Reports (CR) is working to standardize terms so that consumers can be certain about what they’re buying.

As Advanced Driver Assistance Systems (ADAS) are becoming more common in new cars, it is apparent that there is confusion concerning the appropriate naming conventions for these features. While these features add convenience and safety, their names often confuse car buyers—especially when different automakers use different terms for the same feature. As a result, it can be hard for car shoppers to find the features they want and to compare models. 

Steve Boyle, Managing Director at Moshon Data says, “Throughout my time working in ADAS, I have come across the same issues around what the correct terms are for Advanced Driver Assistance technology features. Clarity on these terms and a clear differentiation are required to ensure all drivers and those working within the industry are fully aware of the correct terms and their purpose.”

To address that confusion, Consumer Reports worked with the automotive and auto safety groups AAA, J.D. Power, the National Safety Council, Partners for Automated Vehicle Education (PAVE), and SAE International to develop a list of standardized names designed so that consumers know what they’re getting when shopping for a vehicle. Originally released in 2020, the list has been updated to include technologies such as driver monitoring and lane centering assistance, which are becoming more common on new vehicles.

Whilst this report is not standardised universally, there is hope that it will be rolled out throughout all areas within the industry, in the near future.

See below: clearing the confusion common naming for Advanced Driver Assistance Systems chart:

Download here: https://article.images.consumerreports.org/image/upload/v1658777041/prod/content/dam/CRO-Images-2022/Cars/07July/Clearing-the-Confusion-7-26-22.pdf 

Read the full article here: https://www.consumerreports.org/car-safety/clearing-confusion-about-advanced-car-safety-feature-names-a1035752654/ 

For further information, please contact:

This email address is being protected from spambots. You need JavaScript enabled to view it. – AAA Director of Automotive Engineering

This email address is being protected from spambots. You need JavaScript enabled to view it. – Consumer Reports Manager, Vehicle Technology

This email address is being protected from spambots. You need JavaScript enabled to view it. – J.D. Power Vice President, Auto Benchmarking and Mobility Development

This email address is being protected from spambots. You need JavaScript enabled to view it. – National Safety Council Senior Program Manager, Mobility Safety Strategy

This email address is being protected from spambots. You need JavaScript enabled to view it. – PAVE Executive Director, Partners for Automated Vehicle Education

This email address is being protected from spambots. You need JavaScript enabled to view it. – SAE International Program Manager, Global Ground Vehicle Standards 248-273-2470